Sales and Marketing Management

At Economic Change, we specialise in implementing sustainable solutions to change and improve the way your organisation and team work in the future.

We have worked with business development managers to help them develop and manage their marketing and sales campaigns for B2B and B2C clients.

Our USP lies in our team’s expertise and ability to offer an informed end-to-end solution for clients. We bring to the table a wealth of knowledge and understanding of the sector and adopt a management consultancy approach to all of our solutions.

We can offer a blend of services to meet your needs, which can include one or all of the following:

Strategy Development

We have extensive experience of working with social enterprises and charities to help them develop their marketing and sales strategy to engage with paying and non-paying customers:

  • Market Research with Potential and Existing Stakeholders
  • Marketing and Sales Strategy
  • Revising Processes and Operations

Impact Measurement

We have worked with charities and social enterprises to help them evaluate the impact of their work to use the findings within in marketing and sales tools:

We can help you to with:

  • A Theory of Change Model
  • Monitoring Tools and Processes
  • Independent Research and Evaluation
  • Monitoring Systems using Salesforce

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We have supported business development managers to fully utilise, customise and implement Salesforce CRM and third party apps to manage their marketing and sales processes with both B2C and B2B customers.

During our implementation process, we apply change management, process mapping, project management, training and coaching disciplines to support the adoption of a new system.

Salesforce offers 10 free user licenses and heavily discounted licenses to non-profits, find out more via the Salesforce Foundation:

Functionality can include:

  • Online Enquiry Forms that sync data into Salesforce
  • Lead and Prospect Management
  • Quotes and Proposal Creation
  • Sales Pipeline Management
  • Forecasting Tools
  • Campaign Management
  • Stakeholder Management
  • E-marketing integration
  • Online Store/Payment Cart integration
  • Text/Webchat and Email integration
  • Online (Computer/Mobile/Tablet) Customer Community
  • Customer Service and Support
  • Real-time Analytics and Reporting

Alongside Sales and Marketing, your Salesforce CRM can also be adopted to support Front Line DeliveryVolunteer Management Membership Management, Fundraising Management, Community Asset ManagementVCSE and SME Business Support ManagementGrant and Fund Management, and HR Management.

Contact us to arrange a free initial consultation >

Our clients in the areas of marketing and sales have included:

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