Meet the Team

Our team is dedicated solely to supporting nonprofits. Our qualified consultants have years’ of sector experience, qualifications, Salesforce credentials and a passion to support your cause. We are a force to be reckoned with. We support up to 15 trainees per quarter with our sister business Supermums. We’re a friendly bunch too. You can be assured you’re in good hands

Heather Black, Managing Director

Founder of Economic Change CIC, Heather has supported the growth of charities and social enterprises since 2000 as an established management consultant, coach and trainer. Heather is an expert in business analysis, change management, Salesforce CRM and impact measurement and has worked with and supported many non-profit organisations to change the way they work for the better.

Heather is certified in Change Management, Agile Project Management, BSC Requirements Engineering and Business Analysis, and a Coaching & NLP Practitioner. She’s also a certified Salesforce Administrator, Platform App Developer, a range of Salesforce Consultant Certs and trained in Salesforce CRM Consulting.

Credentials:

Zoe Lynds, Operations Director


Zoe has over 15 years operational management experience in HR, recruitment, training and coaching. She has worked in recruitment, hospitality and retail and most recently a corporate employing over 500,000 people operating in 7,000 locations around the world. She is passionate about empowering people to realise their potential through coaching and mentoring.

Zoe is qualified as a NLP Practitioner (Neuro-Linguistic Programming) and has completed certification in Mentoring & Coaching from the Institute of Leadership & Management. She provides 1:1 coaching services to both the team and to external clients. She is also our internal Mental Wellbeing champion. She is responsible for managing our people, supporting our employees, contractors, trainees and volunteers.

Martin Brockwell, Head of Delivery

Martin oversees the Project Delivery and Support Desk teams managing resource planning, overseeing quality assurance and training to our delivery team. He is responsible for customer satisfaction.

He has worked at Economic Change since 2015 starting out as a consultant, following many years working as an internal salesforce administrator for national charities.

He is experienced in working with small to large-scale Salesforce CRM implementations.

He is an experienced Business Analyst & Salesforce Consultant. Martin is qualified IT project manager with Prince 2, BSC Requirements Engineering.

Credentials:

Graham Hopgood, Technical Solutions Consultant

Graham has been working in the non-profit sector for over 13 years, in a variety of roles spanning programme delivery, service design, account management, impact measurement, and even a bit of recruitment. He became the Salesforce Administrator for a small charity in 2013, and has been obsessed ever since.

Before joining Economic Change in summer 2019, he worked as an in-house Salesforce Administrator for both large and small charities and has delivered many Salesforce projects as a freelance consultant.

His specialisms are business process automation and analytics, with extensive experience of using Salesforce Einstein Analytics to deliver beautiful, interactive business intelligence tools. A proud data geek, Graham’s guiding principle is “Dashboard Everything”.

Credentials:

Will Dyer, Solution Consultant/Project Manager

Will has many years of experience working on using technology in political campaigns. Designing, building, and implementing technology solutions to help win votes and campaign for change.

Before joining Economic Change in 2021, Will spent many years working for one of the UK’s big national political parties. Working on digital solutions for a online leadership election, online party conferences, new campaigning tools, managing volunteers and a large membership base.

Will’s speciality is implementing change using technology into an organisation. Ensuring that whatever your technical knowledge/experience, you will be able to experience a product to the full.

Credentials:

Komal Yesweker, Solutions Consultant & Project Manager

Komal has 7 years of experience using a CRM to manage customer service, sales and accounting management within the financial retail industry before moving to become a business analyst in the IT sector and specialising in Salesforce in 2017. Komal is a certified Agile Project Manager and Salesforce professional. Since then, she has worked with a series of nonprofit organisations, helping them to manage their fundraising, sales and customer services processes using NPSP, Sales Cloud and Service Cloud.
Credentials:

Jasmine Toogood, Solutions Consultant & Project Manager

Jasmine has a professional background as a marketeer since 2005 working for large corporates including EE for 8 years of her career as a campaign manager. She transferred to Salesforce in 2017 to join our salesforce admin and marketing solutions after completing our Salesforce Supermums Admin training course. Jasmine has since worked on many of our salesforce implementation projects ranging from volunteer management, service delivery, fundraising and marketing implementations since joining Economic Change. Jasmine is now a qualified Agile Project Manager, a boasts a range of certifications. Jasmine is our Marketing Solutions expert
Credentials:

Becky Smith, Solutions Consultant & Project Managera

Becky is an experienced professional with more than 20 years’ experience in the public and non-profit sector, consulting with clients to elicit requirements, designing solutions, presenting recommendations to senior leadership. She has extensive project management experience and is a certified APMG Agile Project Manager and hold her BCS Requirements Engineering certification. She has worked in an operational capacity overseeing finance, HR, delivering training, systems design and information & communications management including working with Salesforce since 2018. She specialises in Impact Management Solutions.
Credentials:

Nicola Gibba, Solutions Consultant & Project Manager

Nicola Gibba has 13 years non-profit experience working in Volunteer Management and Project Management. Prior to becoming a consultant she has worked sith Salesforce since 2016 and managed an international salesforce project. Her previous roles were at Lattitude Global Volunteering, VSO, Groundwork, EMERGE 3’s and Ministry of Basic and Secondary Education. She has now been involved in a range of salesforce projects. She specialises in Volunteer Management Solutions.
Credentials:

Laila Zaghari, Solutions Consultant

Laila has over 15 years experience in a consulting role in the public and non-profit sector working with a range of organisations in scale and scope including Local Authorities, Housing Associations, Homelessness Charities & Capacity Building Organisations. She has specialised in Managing Grant funded Project and Programmes. She is CIM qualified and has over 10 years + experience of managing marketing campaigns including launching a Social Enterprise whilst at Broadway St Mungo. She now works on implementation of large scale projects supporting Senior Consultants and is part of the Helpdesk Team working cases on Support Contracts. She is an experienced Salesforce Administrator. She is passionate about supporting nonprofits, and has been a trustee of two charities
Credentials:

Conway Buckle, Head of Business Development

An experience business development professional having worked for a range of Salesforce Consultancies and Salesforce directly as an AE. He is averse with prospecting and general Business Development for all the Salesforce Applications and selected AppExhange Applications (incl. Sales, Service & Marketing Clouds, Force.com, DocuSign, WalkMe, Zuora and Informatica Cloud). He enjoys client engagement and discovery meetings around their requirements and drafting and submission of solution proposals. He also oversees our partnership with Salesforce Partner Account Managers to alliance as an salesforce Partner.

Barbara Clarkson, Solutions Consultant

Prior to joining Economic Change, Barbara worked for 10 years in the non-profit sector at both a grassroots and senior management level. She began with Economic Change as a Consultant after completing the Supermums Course and quickly gained significant experience in a range of projects. When the Business Development Role became available Barbara moved into this position and is now part of a dynamic duo, coupled with Conway, the Business Development Team has a range of technical expertise and insight into understanding client needs and challenges how best to advise on the optimum Salesforce solution. A qualified Pardot Specialist Barbara also brings her marketing skills to the table and really enjoys the variety of clients she is able to work with and advise. She is first and foremost passionate about extending digital transformation within the non-profit sector.
Credentials:

Lorena Saez-Bravo, Customer Success Manager

Lorena has 15 years of international experience in Customer Success and Account Management in the technology and data services industries. She is skilled at managing a large portfolio of customers and projects and providing onboarding client support experience.

Lorena worked at Experian for over 10 years as part of the Digital Marketing team and also the Global Corporate Social Responsibility team. Prior to joining Economic Change Lorena worked as a Customer Success Manager for a Salesforce Partner payment processing solution. She holds a Masters in Corporate Social Responsibility and a Bachelors in Business Administration and International Marketing.

She is also a Supermum Alumni and a Certified Coach. Lorena is passionate about making a difference in society via technology-driven services with a social purpose.

Liezel Kooyman, Solutions Consultant & Project Manager on the helpdesk

Liezel upskilled in Salesforce in 2017 and in 2018 she joined a Salesforce ISV partner as a Project Manager and Salesforce Admin for bespoke implementation projects and also assisted with managing the customer support desk.

Liezel is passionate about supporting non-profits and helping them benefit by making the most of their Salesforce CRM. Prior to that she had 14 years experience working in finance where she started out as an auditor and moved on to management accountant, business analyst, finance manager and lastly head of finance for a charity.

Her last 6 years in finance was spent working in the non-profit sector.

Credentials:

Maud Jennin, Technical Consultant on Helpdesk 

Maud has 10 years’ experience in Customer Support and has held a variety of roles from Customer Service Representative to Customer Support Manager.

In 2019, she decided to focus her career on Salesforce and took on a more hands-on Technical position where she developed her Salesforce knowledge and skills. She is now a Salesforce Certified Administrator and is sure that this is the first of a long series of Salesforce certifications.

She is always looking at opportunities to make a difference and is thrilled to be part of the Economic Change team, putting her skills to the service of non-profit organisations.

Credentials:

Issy Okonta, Office Manager

Issy joined Economic Change in April 2021 and brings with her over 10 years experience in the charitable and not-for profit sector.

Specialising in the following areas; administration, event management, marketing, Finance and Facilities and office management. She brings to Economic change, her creativity and experience in film, marketing, website design.

She will manage the day to day operations, co-ordinates our growing team and supports our operations team. She is also responsible for our social media sites and updating the website.

Rosie Murphy, Finance Officer

Rosie is an AAT qualified and licensed accountant and bookkeeper. She previously worked in several accountancy firms as an Accounts Drafter before embarking on freelance contracts and taking on Economic Change as a client. She is responsible for the day to day financial management and reporting for the organisation.

Our Board Members

Luke Wheeler, IT Sales, Internet Marketing and Social Media Expert

Luke Wheeler is a current board member of Economic Change CIC. His specialties include Sales negotiation, business development, inbound/outbound marketing strategy, social media strategy, account management, team management, digital marketing, project coordination, supplier and due diligence evaluation, high level network and IT infrastructure design.
Contact Us
Contact Us

Sign Up To Our Newsletter

Sign up to our Weekly News Bulletin

Sign up to our weekly news bulletin to hear about webinars, case studies, benefit from expert advice and top tips to improve your organisation with digital Salesforce solutions.