Economic Exchange Event: Building a Solid Membership Base



Economic Exchange Event – Building a Solid Membership Base

The event is suitable for Charities/Voluntary Organisations /Social Enterprises/Community Businesses

Economic Exchange events are free monthly events set up to share specialist knowledge and insight of our team and selected partners, to support socially driven organisations to transform and improve the way they work.

There will be an opportunity to network with speakers and delegates over a light lunch afterwards, and we hope you can join us.

When: 14th October 2016 – 10am – 12.30pm

Where:CAN Mezzanine Old Street, 49-51 East Road, Old Street, London

During this free event we will be looking at best practice approaches of building a solid membership offer and following – covering marketing and buy-in, off-line and online engagement and membership CRM systems. Attend this event to find out more about:

  • Creating a membership package that appeals and offers value for money.
  • Strategies for engaging members both on and off-line.
  • Creating an off-the-shelf CRM platform that can be bought and used by your members.
  • Managing membership contacts using a CRM.
  • Membership strategies with a return on investment – making it pay.

Book your free place here


Alex Youel, Managing Director, Your Membership Matters

Alex is an experienced business consultant with membership and customer-focused organisations. He works with clients on membership matters of every description, researching and then fixing problems, identifying opportunities, assisting with staff recruitment, creating strategies and helping them to realise their business goals. He spent 16 years at the National Trust in roles ranging from visitor marketing, membership management, visitor experience and fundraising to CRM and web implementations.

Alex founded his own specialist membership consultancy in 2011, with clients including VisitEngland,  the Association of Independent Museums (AIM), the Royal Institution, the Royal Oak Foundation, the Association for Cultural Enterprises (ACE), the National Motor Museum Trust at Beaulieu and Watts Gallery Artists’ Village.

Heather Black, Managing Director, Economic Change

Heather will be speaking about using Salesforce CRM for membership management, membership platforms and and online communities. She is an expert in business strategy, and has worked with and supported many third sector membership based organisations to implement Salesforce CRM and partner apps to manage a range of business functions.

Matt Harrison, Director of Business & Social Enterprise, Homeless Link 

Homeless Link is a membership body for organisations and individuals working with homeless people around England. Matt has built and developed the Social Enterprise arm of a major national 2nd tier charity generating £2 million annually in self-generated income. As well as using Salesforce for membership management, they have also created a significant app on the Salesforce platform called In-form which they sell to their members as a customised off-the-shelf CRM to record the journeys through homelessness of tens of thousands people.  He has transformed a charity dependent on government grants and fundraising to a social business generating 70% of income from sales, licences and contracts.


Book your free place here.

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