We’re excited to establish our official Marketing Solutions Department, who will be working to empower nonprofits to maximise their marketing return on investment, by harnessing the power of marketing automation and social listening tools, using leading digital solutions including Salesforce products – Pardot and Social Studio.
The members of the Marketing Solutions team have worked for Economic Change over the last two year’s, helping both us and our clients to implement new marketing strategies and tools that maximise the use of digital technology.
This year, we decided to formally establish the team as a Marketing Solutions Department under Tahlia’s leadership to really help charities rethink their approach to marketing and maximise their return on investment.
Not sure what that means for you? You’re not alone. The team will be providing help, guidance and free resources to help you embrace and make sense of marketing automation. and what it means for your organisation.
Marketing automation presents a real opportunity for efficiency and growth without a large marketing team. We will empower our clients to embrace these opportunities, understand the benefits, and navigate the challenges to help you make informed decisions and build flexible, engaging customer marketing journeys for your stakeholders. We’ll become your resource and guide for all things Pardot and Social Studio. And, of course we are nonprofit sector specialists too, so we bring sector experience and understanding to the table, coupled with the personalised level of support our clients expect from Economic Change.
Tahlia King, Head of Marketing Solutions
With over 12 years’ experience in the charity sector, Tahlia leads the team with a wealth of sector experience, as well as a BA (Hons) in Marketing Management, CIM certifications and training in Pardot. Tahlia has previously held senior management positions at Social Investment Business and Charities Aid Foundation (CAF) and has been working as a Marketing Consultant for the last 5 years for a range of non-profits. She boasts practical as well as academic rigour having worked as a CIM Assignment Tutor for the Oxford College of Marketing. Since joining Economic Change in 2016, Tahlia has implemented our internal marketing strategy to realise a more cost-effective approach to lead generation (including adoption of Pardot), as well as advising our clients on all aspects of marketing & communications.
Faye Curtis-Kay, Social Studio Consultant
Faye specialises in B2B Social Media Strategy and Management, following a successful 14 years in Product Marketing and Senior Sales Account Manager roles at Sony UK. Faye’s introduction to the nonprofit sector began by running a Social Media campaign for Big Issue Invest, whilst retraining with Digital Mums in 2015. She has since built her experience working with a variety of private sector clients and further charities including The Big Issue Foundation and has managed the social media at Economic Change since November 2015. Faye has a BSc (Hons) in Business Studies from Cass Business School, City University London and is trained in Social Studio.
Jasmine Toogood, Marketing Solutions Consultant
Jasmine has been a Campaign Manager since 2005, working for large corporates, including 8 years at innovative communications company, EE. She joined our six month Salesforce Supermums training programme in 2017, and is now a certified Salesforce Administrator, supporting our charity client projects to maximise the use of Salesforce and integrated e-marketing solutions. She provides Salesforce and Pardot Administration insight and support as part of the Marketing Solutions team.
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