Adopting a winning digital strategy for your nonprofit means embracing digital marketing in all its glory – an interactive and dynamic website, personalised email marketing strategy, embracing automation and harnessing the potential of your social media channels. Over the next few weeks, our Marketing Solutions team look at how this can work in practice for a small nonprofit. This week, Faye our Social superstar looks at Social Studio.
The benefits of using social media for nonprofits are now well established. It’s a cost-effective way to build a supporter base, share your news and grow awareness of your organisation. It can also help you to fundraise, recruit volunteers, share your campaigns and connect with stakeholders.
Your charity may have been using social media for a while and are keen to develop a more sophisticated social media strategy. After regularly posting and sharing content, what are the next steps? You know listening to your audience or supporters is vital and don’t want to miss any online mentions of your organisation as these are all opportunities to engage.You may also want to spot any emerging trends or topics in your field, or keep a watch on what your competition are doing or saying.