Are you making the most of your website?
1. Better profiling
A distinct feature of having a CRM system is the ability to profile your audiences so your able to gain insight into what services they are interested in or why they chose to engage with your organisation. By leveraging the quality and quantity of data you gather through your website – the more powerful your CRM is in providing your teams with a comprehensive picture of your audience interaction. Better profiles allow you to more effectively manage and target marketing campaigns, while the website integration enables you to track the effectiveness of these campaigns online through conversion rates and customer response.
2. Improved response time to queries
3. Instant access to up to date data
4. Reduced admin overhead
Speaking of admin, if your website and Salesforce Instance are not in sync then your probably spending an in-ordinate amount of either volunteer or front line worker time exporting and importing. By opting for automation you’l be reducing your overheads – (both time and money) hopefully freeing up your staff to work on more productive task