International Youth Foundation

The Challenge

International Youth Foundation believes that educated, employed, and engaged young people possess the power to solve the world’s toughest problems. For more than 25 years, and with a global network of 500 partners across 90 countries, IYF has led and sustained coordinated action to harness the talent and potential of the world’s youth, now numbering 1.2 billion. At the heart of their efforts is building partnerships, initiatives, and curricula that prepare young men and women to succeed as citizens, employees, entrepreneurs, and change-makers.

The Solution

  • Main driver for change was the decision made to track all the organisational activity and outcomes at the individual beneficiary level, rather than at the programme level. This required a step change in the granularity of the data being collected, stored, analysed and reported.
  • IYF were also concerned that they had no way to share knowledge across their global organisation, whether this was information on current programmes and their performance or the best practice learnings from successful delivery of projects on the ground.
  • Business Development teams were struggling with an inability to collectively track the progress of their proposals and monitor their win rates. In essence there was no single tracking and analysis mechanism for the BD operation. Little contact management meant staff around the world didn’t know who was talking to who, missing opportunities for collaboration and joint approaches.

The Results

  • Greater transparency and access to data that Salesforce has made possible enhanced the way IYF works collectively.
  • Improved tracking of projects and programmes across the organisation
  • Better visibility of information making the organisation more efficient; employees now self serve, accessing the data themselves rather than e-mail colleagues to ask questions.
  • More effective Business Development process with enhanced ability to spot new opportunities then track / manage these through the sales process.
  • Huge efficiencies generated by managing international events with Salesforce and third party event apps.
  • Improved reporting of outcomes, not only internally but shared with funders and sponsors of each programme


“The implementation of Salesforce has invigorated IYF, we’re now a more open, more connected and more engaged organisation. We’re still very much at the start of our journey, but are extremely excited by the granularity of data now available to us and the opportunities this brings.”

Pia Campbell,
Director, Monitoring,Evaluation & Learning


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